We are looking for a Director of Digital Marketing to join our growing team! This is a full-time position in Toronto. Our ideal candidate has a natural leadership ability and understands how to grow and inspire teammates.

 

About the Role
 

As the Director of Digital Marketing you will develop and manage a multi-channel marketing strategy that incorporates marketing automation, digital, social and website channels. Managing a digital marketing team you will deliver successful campaigns for lead generation, nurture and conversion across a variety of channels.
 

Main Responsibilities:
 

In this broad marketing role you will own the marketing mix but with a strong focus on lead generation activities to drive customer acquisition and the sales funnel. This will include the following areas in both B2B and D2C environments:
 

Marketing Automation
 

• Creating and managing targeted email campaigns

• Creating automated drip campaigns – customer journey and profiling

• CRM Management
   

Digital and Social Media
 

• Work with digital marketing specialists to develop and oversee the digital and social strategy

• Develop SEM and paid digital / social campaigns

• Develop and establish comprehensive marketing automation strategy

• Content Strategy

• Website management – multiple brands

• Lead execution and improve email marketing campaigns, paid social media campaigns, and paid search campaigns across channels, and formats in coordination with SEO & SEM goals.

• Grow and support SEO and SEM initiatives.

• Knowledge and understanding of website optimization, landing page optimization, behavioral targeting, web analytics

• Continually test, measure and improve

• Develop and implement influencer campaigns

• Strategic inputs to PIM’s

• Digital advertising (corporate and brand)

• Product launch campaigns internal and external
   

Qualifications:
 

You will be an experienced marketing leader with excellent digital marketing skills and expertise around lead generation in digital and direct channels.
You will require:

• 10+ years strategic marketing experience in B2B and B2C channels

• Excellent skills and experience in lead generation/demand generation marketing via direct and online channels

• Strong digital marketing, CRM and lead management skills

• Experience managing, coaching and developing people and teams

• Strong digital marketing skills including website, campaigns, search and social

• Excellent stakeholder management and relationship building skills