Director, Digital Marketing

Toronto, ON, Canada Req #266
Friday, December 18, 2020

About Us

Focused on leading the transition to a sustainable future, Glen Dimplex Americas is enhancing the moments that matter in life with a commitment to delivering the best design and efficiency in the areas of temperature control and comfort creation. With operation throughout North America the success of the Glen Dimplex Americas organization is a testament to the strength of our people and investment in innovation and technology.

Our portfolio of industry recognized brands includes Dimplex, Cadet and Faber. Together these brands provide complete product offerings in the residential and commercial comfort categories, ranging from electric heaters, to fireplaces and controls.

Glen Dimplex Americas is a division of the Glen Dimplex Group - the world's largest manufacturer of electrical heating, which holds significant global market positions in domestic appliances, heating, cooling, ventilation, and renewable energy solutions. Headquartered in Dublin, Ireland the Glen Dimplex Group privately owns over 40 brands with operations in 80 countries.

We are looking for a Director of Digital Marketing to join our growing team! This is a full-time position in Toronto. Our ideal candidate has a natural leadership ability and understands how to grow and inspire teammates.


About the Role

As the Director of Digital Marketing you will develop and manage a multi-channel marketing strategy that incorporates marketing automation, digital, social and website channels. Managing a digital marketing team you will deliver successful campaigns for lead generation, nurture and conversion across a variety of channels.

Main Responsibilities:

In this broad marketing role you will own the marketing mix but with a strong focus on lead generation activities to drive customer acquisition and the sales funnel. This will include the following areas in both B2B and D2C environments:

Marketing Automation

  • Creating and managing targeted email campaigns

  • Creating automated drip campaigns – customer journey and profiling

  • CRM Management

Digital and Social Media

  • Work with digital marketing specialists to develop and oversee the digital and social strategy

  • Develop SEM and paid digital / social campaigns

  • Develop and establish comprehensive marketing automation strategy

  • Content Strategy

  • Website management – multiple brands

  • Lead execution and improve email marketing campaigns, paid social media campaigns, and paid search campaigns across channels, and formats in coordination with SEO & SEM goals.

  • Grow and support SEO and SEM initiatives.

  • Knowledge and understanding of website optimization, landing page optimization, behavioral targeting, web analytics

  • Continually test, measure and improve

  • Develop and implement influencer campaigns

  • Strategic inputs to PIM’s

  • Digital advertising (corporate and brand)

  • Product launch campaigns internal and external


You will be an experienced marketing leader with excellent digital marketing skills and expertise around lead generation in digital and direct channels.
You will require:

  • 10+ years strategic marketing experience in B2B and B2C channels

  • Excellent skills and experience in lead generation/demand generation marketing via direct and online channels

  • Strong digital marketing, CRM and lead management skills

  • Experience managing, coaching and developing people and teams

  • Strong digital marketing skills including website, campaigns, search and social

  • Excellent stakeholder management and relationship building skills

How to Apply

Our team members include people like you: enthusiastic, innovative, motivated and creative. If you are interested in joining our team or learning more about this opportunity, please apply now.  Glen Dimplex Americas offers a competitive total rewards package, and we are continually striving to attract and retain the best talent available, building ongoing success for both our organization and our employees!

Glen Dimplex Americas is committed to fair and accessible employment practices.

We thank all applicants for their interest in Glen Dimplex Americas, however, only those selected for an interview will be contacted.

Other details

  • Pay Type Salary
  • Job Start Date Monday, January 18, 2021
  • Toronto, ON, Canada