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Consumer and Trade Marketing Coordinator

The Valens Company, 230 Carion Rd, Kelowna, British Columbia, Canada Req #13
Monday, April 5, 2021

The Consumer and Trade Marketing Coordinator reports to the Consumer and Trade Marketing Manager and is responsible for adapting Consumer and Trade Marketing strategies for The Valens Company customers and brands both locally and internationally.  The Marketing Associate assists in maintaining brand integrity across all company Consumer and Trade marketing initiatives and helps to manage the brand integrity across a portfolio of products and platforms.


  • Work in close collaboration with other marketing and commercial departments to assist with the creation of marketing strategies for The Valens Company customers and brands, including coordination of Corporate Brand marketing initiatives
  • Coordinate development of all elements of the marketing mix including B2B and B2C marketing materials as outlined in the Commercial Launch Plans
  • Collaborate with colleagues to ensure alignment of all initiatives to brand positioning, driving marketing innovation as appropriate to determine new ways to reach the consumer
  • Responsible for appropriate and timely contact with local and/or global agencies and management of projects contracted to the agencies
  • Manage timelines allocated and provide feedback to the Consumer and Trade Marketing Manager related to the performance of agencies
  • Collaboration on the necessary input for development of Commercial Launch plans as it relates to marketing activities and brand equity initiatives
  • Monitor and assess brand health and competitive opportunities/ threats and proactively propose consumer and trade marketing strategies
  • Manage cross functional relationships, encouraging use of best practices, process improvement and clear and consistent communication
  • Ensure executional excellence and strict adherence to legal and regulatory requirements
  • Coordinate projects using project management principles, laying out campaigns and programs in a concise and organized manner, determining parallel paths and coordinating all projects to milestone and spec
  • Complete other duties as assigned by the Consumer and Trade Marketing Manager
  • BA in Marketing, Business Administration or other related field is an asset
  • 2-4 years of experience in marketing (preferably Cannabis industry, or any regulated industry)
  • Experience with Health Canada guidelines in the Cannabis industry is a definite asset
  • Professional demeanor and ability to maintain confidentiality
  • Sound judgment and decision-making ability
  • Evidence of excellent verbal and written communication and presentation skills. Demonstrated proofing skills
  • Excellent organizational and time management skills and the ability to apply those skills in a creative atmosphere
  • The ability to manage multiple projects concurrently
  • Exceptional attention to detail with the ability to meet tight deadlines
  • Demonstrated capability as a team player with strong interpersonal skills
  • Ability to be resourceful and proactive when issues arise
  • Customer service attitude
  • Good proficiency in Microsoft Office (Excel, Powerpoint, Word)
  • Ability to complete a satisfactory criminal record check

We offer a welcoming and friendly space for BIPOC & LGBTQ+ applicants.


The Valens Company is a global leader in the end-to-end development and manufacturing of innovative, cannabinoid-based products. The Company is focused on being the partner of choice for leading Canadian and international cannabis brands by providing best-in-class, proprietary services including CO2, ethanol, hydrocarbon, solvent-less and terpene extraction, analytical testing, formulation and white-label product development and manufacturing. Valens is the largest third-party extraction Company in Canada with an annual capacity of 425,000 kg of dried cannabis and hemp biomass at our purpose-built facility in Kelowna, British Columbia which is in the process of becoming European Union (EU) Good Manufacturing Practices (GMP) compliant. The Valens Company currently offers a wide range of product formats, including tinctures, two-piece caps, soft gels, oral sprays and vape pens as well as beverages, concentrates, topicals, edibles, injectables, natural health products and has a strong pipeline of next-generation products in development for future release. Finally, the Company’s wholly-owned subsidiary Valens Labs is a Health Canada licensed ISO 17025 accredited cannabis testing lab providing sector-leading analytical services and has partnered with Thermo Fisher Scientific to develop a Centre of Excellence in Plant-Based Science. For more information, please visit The Company’s investor deck can be found specifically at

  • The Valens Company, 230 Carion Rd, Kelowna, British Columbia, Canada